.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand has onboarded Indian cricketer KL Rahul as a brand ambassador and an investor in the business, it shared with ETRetail.Without making known the precise percentage of risk the cricketer has taken, the provider said it is actually a considerable and critical investment.This cooperation targets to take advantage of KL's enormous appeal, especially one of young people and also exercise lovers, to extend Boldfit's reach into untrained markets and demographics across India.Sharing about the company's development plans, Pallav Bihani, founder and CEO of the provider mentioned, "Our experts are actually going all-in on expanding our activewear and also shoes types, which are actually set to redefine the exercise market. These sectors are our future development engines." Presently, fitness and also yoga accessories steer the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C company attained a profits of Rs 73 crore. Along with critical efforts and also this partnership, the brand name strives to reach an income of Rs 500 crore through FY26. Established in 2018, it currently provides over 1 crore consumers yearly as well as aims to increase this scope to 5 crore with this collaboration. Also, it is enriching its own source establishment facilities to ensure prompt shipment and steady item availability.Looking onward, the D2C start-up expects a surge in on the web web traffic, social media involvement, and higher purchases across our flagship types.
Released On Aug 1, 2024 at 10:46 PM IST.
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